This week’s featured Premiere Select Gallery Designer is Carrie Beamer of Flora Fetish. We’ve had the opportunity to work with Carrie on designs ranging from the “glitzy glam” to the antique vintage trends she mentions below. I enjoyed getting to know Carrie a bit more through this interview. I love how she got started in the floral industry! Enjoy!
How long have you been in the floral industry, and how did you get started?
I personally have been in the floral and event industry since 1984. At a young age I entered a local flower shop in my home town that was owned by a family in our church. The owner offered me the assistant to the manager position. After two weeks passed, the shop manager informed me that she was looking elsewhere for a job. I have to mention that this notice fell two weeks prior to the largest flower holiday called Valentines Day. As a result of this change, I became the leader of a flower shop with no experience in management or design. The owner announced he would hire 20 people from the local college, and they would be my team for the BIG holiday ahead. With much self drive, I proceeded with a plan of action that I felt could be a winning situation. I continued to go through the florist shop management and design duties for about a year after deciding to enroll in the Texas School of Floral Design. After graduation, I did feel much more confident and continued my floral training and experiences into the grocery store market.
The years of my floral career progressed in the following ways:
1. Served on the Education and Board of the Texas State Florist Association
2. Member of Teleflora and FTD
3. Presented floral design trend stage presentations
4. Demonstrations at Garden Clubs
5. Judging team for floral exhibits
6. Inducted into the American Institute of Floral Design in 2006
7. Mentor to floral design students
8. In 1996 opened a store front florist in Austin, Texas
After 17 years in the industry, the step was taken to test for the American Institute of Floral Design (AIFD) in St. Louis. I will never forget the day when I received word that I passed and would be going to New York for the induction. It was one of the best days of my career.
How would you describe your favorite style?
When I think about a favorite style I would have to make that plural. My eye goes to the glitzy glam that would have fine linens, tall centerpieces, cascading orchids, full draping and amber lighting. The next favorite is the rich, decadent jewel tone theme that would display velvets, heavy furniture, ornate table settings, candlelight, flowers in jewel tones with fruits and luscious wedding draping.
What do you love most about your job?
How can you find a better job that interacts with a new journey daily, exposes you to pretty blooms, and develops friendships with top professionals. I am blessed to go through this journey daily and for the past 30 years.
What is the most memorable event you’ve provided your services for?
I would have to say a funeral service full of floral for my mother and grandmother. On another note, it would be for a recent celebrity.
What is currently the most popular trend or some popular trends in the floral
Popular trend: I still believe the antique vintage is chosen by many due to our Hill Country settings. In addition, I have seen many weddings that request tall floral centerpieces that have dynamic settings for our historical ballrooms. One of my other favorite trends I see is the french influence that displays whimsical garden floral, structural surroundings and distressed furniture additions.
What are important things to consider when choosing a florist for an event?
My recommendations when searching for a florist would be these tips:
1. A designer that has received proper training and continues to grow through education and research
2. Location that supports proper cooling of the floral and understand the staging process
3. Staffing that can be available for installation and return if needed
4. Company portfolio of completed events or weddings
5. A walk through may be necessary at some locations or due to the size of the event. A fee may be added as a service.
6. You want to trust your florist
7. Recommendations or a referral are a key because that person knows the capabilities of the florist as well
8. Many event companies offer design services and that can be a asset to your overall vision
What do you like about working in the event industry?
After 18 years in Austin, Texas I am blessed to have wonderful friends in our industry that completely trust me with their clients. I feel like building strong friendships has given me strength and a open communication of feedback that will always be a WIN for our client. I want to be the 110% florist every time for my industry, planners and our team motto is to always do whatever it takes.
And those are all reasons why we enjoy working with Carrie and her Flora Fetish team! Thanks Carrie!