Premiere Select Gallery Designer – Visual Lyrics Floral Artistry

Trisha Bennett is part of the creative mother-daughter duo behind Visual Lyrics Floral Artistry. She’s also one of the new talents added to the Premiere Select Gallery. We wanted to get to know the gal behind the unique style we love so much so we asked her a few questions:

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How long have you been in the floral industry, and how did you get started?

21 years for myself, and 33 for my Mother Donna Bennett.

I started as a child going to work with my mother at Floral Reflections by Coby Neal, Austin, Texas. Donna started in Freeport, Maine growing, painting and designing fresh flowers.

How would you describe your style?

Earthy artistic.

What do you love most about your job?

Enjoying bountiful gorgeous blooms grown from seed on our planet to share with others to symbolize their love and celebrations.

What is the most memorable event you’ve provided your services for?

Extreme Home Makeover in 2009.

What are some current popular trends you’re seeing in the floral industry?

Color contrast, light shades mixed with deep rich tones. Garlands and runners.

What are important things to consider when choosing a florist for an event?

How well they engage and listen to what you envision. Large cooler and product resources.

What do you like about working in the event industry?

I love how we all share a common passion and sacrifice. We all can ask for help and lend help. Austin event industry is family. 

By | April 3rd, 2015|Gallery Designers|0 Comments

Premiere Select Spring Gallery

Spring is here which to us means a fresh new look for the Select Gallery! New rentals combined with the talents of Flora Fetish, The Flower Studio, Visual Lyrics, F2 Floral Design, and our Creative Director, Kenneth Sharples, made our seasonal transformation a success. We’re very happy with our Gallery’s new look, and hope you enjoy as much as we do! Thank you for beautifully capturing all the details Jerry Hayes!

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Floral Artistry by Flora Fetish

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Floral Artistry by Visual Lyrics

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Floral Artistry by Visual Lyrics

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Floral Artistry by F2 Floral Design

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Floral Artistry by F2 Floral Design

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Floral Artistry by F2 Floral Design

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Floral Artistry by The Flower Studio

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Floral Artistry by The Flower Studio (left) and Visual Lyrics (right)

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By | March 26th, 2015|Gallery Designers|0 Comments

Premiere Select Gallery Designer – Carrie Beamer of Flora Fetish

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Photo taken by SMS Photography.

This week’s featured Premiere Select Gallery Designer is Carrie Beamer of Flora Fetish. We’ve had the opportunity to work with Carrie on designs ranging from the “glitzy glam” to the antique vintage trends she mentions below. I enjoyed getting to know Carrie a bit more through this interview. I love how she got started in the floral industry! Enjoy!

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How long have you been in the floral industry, and how did you get started?

I personally have been in the floral and event industry since 1984. At a young age I entered a local flower shop in my home town that was owned by a family in our church. The owner offered me the assistant to the manager position. After two weeks passed, the shop manager informed me that she was looking elsewhere for a job. I have to mention that this notice fell two weeks prior to the largest flower holiday called Valentines Day. As a result of this change, I became the leader of a flower shop with no experience in management or design. The owner announced he would hire 20 people from the local college, and they would be my team for the BIG holiday ahead. With much self drive, I proceeded with a plan of action that I felt could be a winning situation. I continued to go through the florist shop management and design duties for about a year after deciding to enroll in the Texas School of Floral Design. After graduation, I did feel much more confident and continued my floral training and experiences into the grocery store market.
The years of my floral career progressed in the following ways:
1. Served on the Education and Board of the Texas State Florist Association
2. Member of Teleflora and FTD
3. Presented floral design trend stage presentations
4. Demonstrations at Garden Clubs
5. Judging team for floral exhibits
6. Inducted into the American Institute of Floral Design in 2006
7. Mentor to floral design students
8. In 1996 opened a store front florist in Austin, Texas

After 17 years in the industry, the step was taken to test for the American Institute of Floral Design (AIFD) in St. Louis. I will never forget the day when I received word that I passed and would be going to New York for the induction. It was one of the best days of my career.

How would you describe your favorite style?

When I think about a favorite style I would have to make that plural. My eye goes to the glitzy glam that would have fine linens, tall centerpieces, cascading orchids, full draping and amber lighting. The next favorite is the rich, decadent jewel tone theme that would display velvets, heavy furniture, ornate table settings, candlelight, flowers in jewel tones with fruits and luscious wedding draping.

What do you love most about your job?

How can you find a better job that interacts with a new journey daily, exposes you to pretty blooms, and develops friendships with top professionals. I am blessed to go through this journey daily and for the past 30 years.

What is the most memorable event you’ve provided your services for?

I would have to say a funeral service full of floral for my mother and grandmother. On another note, it would be for a recent celebrity.

What is currently the most popular trend or some popular trends in the floral
industry?
Popular trend: I still believe the antique vintage is chosen by many due to our Hill Country settings. In addition, I have seen many weddings that request tall floral centerpieces that have dynamic settings for our historical ballrooms. One of my other favorite trends I see is the french influence that displays whimsical garden floral, structural surroundings and distressed furniture additions.

What are important things to consider when choosing a florist for an event?

My recommendations when searching for a florist would be these tips:
1. A designer that has received proper training and continues to grow through education and research
2. Location that supports proper cooling of the floral and understand the staging process
3. Staffing that can be available for installation and return if needed
4. Company portfolio of completed events or weddings
5. A walk through may be necessary at some locations or due to the size of the event. A fee may be added as a service.
6. You want to trust your florist
7. Recommendations or a referral are a key because that person knows the capabilities of the florist as well
8. Many event companies offer design services and that can be a asset to your overall vision

What do you like about working in the event industry?

After 18 years in Austin, Texas I am blessed to have wonderful friends in our industry that completely trust me with their clients. I feel like building strong friendships has given me strength and a open communication of feedback that will always be a WIN for our client. I want to be the 110% florist every time for my industry, planners and our team motto is to always do whatever it takes.

And those are all reasons why we enjoy working with Carrie and her Flora Fetish team! Thanks Carrie!

 

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Photo taken at Premiere Select by Jerry Hayes Photography.

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Photo taken at the Bliss Bridal Bash by AzulOX Photography.

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Photo taken by Cory Ryan Photography.

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Photo taken by Jerry Hayes Photography.

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Photo taken at the Bliss Bridal Bash by AzulOx Photography.

By | September 19th, 2014|Gallery Designers|0 Comments

Premiere Select Gallery Designer – Coby Neal

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Photo taken at Premiere Select by Jerry Hayes.

This week’s featured Premiere Select Gallery Designer is Coby Neal, founder of The Flower Studio. While the Flower Studio has been a staple in the event industry for over 15 years, Coby has displayed exquisite talent for design and floral artistry since his college days. 

Here’s a bit about Coby.

How long have you been in the floral industry and how did you get started?

48 years. I started sweeping floors in a small flower shop in San Marcos, Texas while finishing my senior year at TSU.

How would you describe your style?

From traditional to contemporary

What do you love most about your job?

The creative adventure, working with many types of flowers and foliage and hopefully enhancing other people’s lives.

What is the most memorable event you’ve provided your services for?

Planning a wedding with Lady Bird Johnson at their ranch and secondly doing a wedding for the Aga Kahn.

What are important things to consider when choosing a florist for an event?

Credibility

What do you like about working in the event industry?

Meeting challenges and people

 

Premiere Select has had the pleasure of working with Coby on numerous events. We recently teamed up for a wedding at Villa Antonia

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Photo taken at Villa Antonia by Jerry Hayes.

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Photo taken at Villa Antonia by Jerry Hayes.

 

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Photo taken at Villa Antonia by Jerry Hayes.

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Photo taken at Villa Antonia by Jerry Hayes.

 

Coby and The Flower Studio are located in downtown Austin on West 6th Street. To see more of his work, you can check him out here

 

By | September 11th, 2014|Gallery Designers|0 Comments

Premiere Select Gallery Designer – Beth O’Reilly AIFD, TMF

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To kick off the Premiere Select blog, we’re featuring one of Premiere Select’s gallery designers – Beth O’Reilly AIFD, TMF. As you’ll read in Beth’s interview below, she clearly knows what she’s doing. You can also see her in action here: Floral Perspective: Autumn Floral Feast with Beth O’Reilly AIFD. This video was made for a national design competition Beth is competing in. Winning this competition would mean that Beth would become Mayesh’s national design spokesman for 2015, and she’d get to bring an entire years’ worth of instructional videos to consumers!

Here’s a bit about Beth.

How long have you been in the floral industry and how did you get started? 

I started as a “budvase” girl at the age of 18 at a shop in Perrysburg, Ohio called Ken’s Flower Shop.  When I moved to Texas I worked for several flower shops as I worked my way through art school at Texas State University.  I eventually earned my fine art, Sculpture degree and found that I was so passionate about floral and event design that I decided to stay in the industry and take my floral career as far as possible.  In 2006, I won the Texas Cup- Texas Designer of the Year, in 2007 I was inducted into the American Institute of Floral Designers, in 2008 I received my Texas Master Florist Certification, in 2010 I did my first AIFD symposium program (this is a huge honor in our industry) and in 2012 I started traveling to China as a product designer for a major manufacturer of permanent floral and home décor products. 

What do you love about working in the event industry?

I love to see all the elements of an event come together and flowers always bring that final touch, the cherry on top so to speak.  Flowers leave such an impression and can make a room come to life while accenting beautiful linens, chairs, draping and lighting.  I just love the drama of it all!  Plus, the event industry talent that is available right here in Austin is extraordinary.  Austin has so many wonderful event vendors and working alongside these professionals is always exciting.  From planning to execution, install and dismantle….  There is never a dull moment!

What is the most memorable event you’ve provided your services for?

The biggest event that I produced to date was in 2009 for The Aga Kahn.  I was the lead designer and part of my job was to coordinate lighting, entertainment, a fireworks display, all the rentals, linen and draping, stage décor and I also assembled a great team of AIFD designers.  The floral budget alone was over 200K…it was a spectacular event.

How would you describe your style?

My design style varies from architectural, soft and romantic, contemporary and edgy, to organic and rustic.  I think it’s important to have a well-rounded repertoire of design styles but above all the most important thing in any design style is that it follow the principles and elements of design.  As long as a composition follows these rules (and yes you can break the rules once you have mastered them) than any design style becomes inarguably masterful…..but if I had to pick just one style that I couldn’t live without it would be sculptural design, of course!  Creativity and good solid mechanics are the most important thing to me when designing.  My design style itself is something I like to change up.  Working to develop new trends is probably what drives my style the most.  I think it is important to be inspired and inspire others with floral design.  Keeping things fresh and new and DIFFERENT is so important in this industry. 

Beth’s winning design at Premiere Settings. Photo by Azul Ox Photography.

 

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Beth’s winning design at Premiere Settings. Photo by Azul Ox Photography.

What is trending NOW:

 A big trend that is happening now in floristry can be described as “Gathered and Styled”.  There is a clear distinction between this and a loosely picked bouquet though.  Gathered and styled maintains a very finished and designerly look and is very intuitive….from the floral artists heart.  It is also very romantic, something that you might find in a Flemish painting or along the French countryside.  It uses timeless flowers such as peonies, garden roses, olive branches, ranunculus and lots of open faced flowers with a soft romantic color palette.  This style can be seen all over Pinterest and is very popular for wedding décor. 

 Trends on the rise:

I recently did a design photo shoot for Florists’ Review Magazine….we actually did the shoot at The Premiere Select showroom.  It made the cover and a 5 page spread and featured some design trends that are on the rise: Dipped in Gold, Radiant Orchid, and Steampunk.  These are definitely trends to watch for but beyond that I am seeing a lot Rose Gold being introduced into the market…not just in floral and event design but home décor as well.  Maison de’ Objet featured tons of Rose Gold items at the annual show in Paris….this show dictates trends several years ahead of the curve.  Floral fans are also on the rise right now as an alternative option for brides to carry.

 

Dipped in Gold. Photo taken at Premiere Select by Humberson Photography.

Dipped in Gold. Photo taken at Premiere Select by Humberson Photography.

 

Radiant Orchid. Photo by Humberson Photography.

Radiant Orchid. Photo taken at Premiere Select by Humberson Photography.

 

Steam Punk. Photo by Humberson Photography.

Steam Punk. Photo taken at Premiere Select by Humberson Photography.  

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Floral fan. Photo taken at Premiere Select by Humberson Photography.

 

What are important things to consider when choosing a florist for an event?

I would say the top 5 things to consider when hiring a wedding florist would be:

-Are they a professional with lots of experience with weddings and events…..flower knowledge, venue knowledge and timing (flowers are perishable after all)

– Do you connect with the florist, do they understand your vision, do you like them, do you WANT to work with them?

-Do they have a reputation for success…look at reviews, testimonials and recommendations.  Also look for certifications, accreditations and awards in the floral industry

-Do they have the staff/ cool storage and staff to produce the type of event that your wedding requires?

-Do they offer the best, freshest quality flowers on the market?  Flowers are graded just like meat in the meat department.  There are As,Bs and C’s.  Is your florist diligently sourcing the best, biggest most beautiful product available…or are you getting the last pickings from auction. 

What do you love most about your job?

There are so many things that I love about touching people’s lives through the language of flowers.  I look at floral design as an artistic expression and I am very passionate about bringing floral design to the high art status.  I want people to experience my flower designs in a way that they had never imagined and in doing so I want them to see floral art as a viable form of high art, albeit ephemeral.  The process of creating custom floral installations is so rewarding and I am always learning new things in the process because there is so much to build upon and explore in this industry.

 

To see more of Beth’s work, you can find her designs at the Premiere Select gallery, and you can visit her here.

By | September 4th, 2014|Gallery Designers|0 Comments